Background

Ph.D., University of Tennessee, Knoxville, Tenn.
M.B.A., University of Texas at Arlington, Arlington, Texas
B.S., Valparaiso University, Valparaiso, Ind.

Jeffrey M. Campbell serves as department chair and associate professor of retailing at the University of South Carolina. Campbell serves on the Higher Education Advisory Board for the Category Management Association. He received his Ph.D. in retail, hospitality, and tourism from the University of Tennessee, Knoxville, with a minor in marketing. Previously, he completed his M.B.A. from the University of Texas at Arlington and his B.S. from the Valparaiso University in business administration with a concentration in human resources management. 

Prior to academia, Campbell spent 13 years in the retail industry in both department store and specialty store formats. He has industry experience in buying, merchandise planning, store planning, merchandise allocation, inventory planning, inventory accounting, warehousing and loss prevention, as well as store management.

Campbell’s research has been published in a number of retailing, marketing, and hospitality journals including Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Review of Retail, Distribution, and Consumer Research, Journal of International Consumer Marketing, Journal of Food Products Marketing, International Journal of Hospitality Management, Journal of Hospitality and Tourism Research, and Journal of Foodservice Business Research as well as small business journals including Journal of Small Business and Entrepreneurship, Journal of Small Business Strategy, and International Journal of Entrepreneurship and Small Business. Campbell has also presented his research both domestically and abroad through various academic venues such as the American Marketing Association / American Collegiate Retailing Association (AMA/ACRA) triennial conference and the International Food Marketing Research Symposium as well as to The Arnold School of Public Health and The South Carolina Department of Agriculture. 

Campbell has also received a number of grant awards including a Federal-State Marketing Improvement Program (FSMIP) Grant through the United States Department of Agriculture which focuses on Millennial consumers and state agricultural brands, the USC Office of the Provost Social Sciences Grant for helping small South Carolina farms, the College of HRSM Grant to explore agro-tourism in Honduras, as well as from Patriot’s Point Maritime Museum to explore retail patronage.   

Along with researching and publishing, Campbell serves on the Editorial Review Board of the Journal of International Food and Agribusiness Marketing and as a Board of Advisors Member for The Institute of Food Products Marketing. He is an Affiliated Scholar with The Arnold School of Public Health and he also serves as a journal reviewer for a number of journals across the retailing, small business, hospitality, and tourism disciplines. He is currently a member of the American Marketing Association, American Collegiate Retailing Association, and Lexington County South Carolina Farm Bureau.

Honors and awards

• Best Conference Paper, American Marketing Association / American Collegiate Retailing Association Triennial Conference, 2015
• Researcher of the Year Finalist, College of HRSM, 2015
• University of South Carolina Mortar Board Excellence in Teaching Award, 2014
• Teacher of the Year, Department of Retailing, 2014
• Teacher of the Year, Department of Retailing, 2013
• Featured Scholar, USC Office for the Vice President of Research, 2012
• Best Conference Paper, International Food Marketing Research Symposium, 2012

Research

• Food retailing and sustainability
• Consumer behavior
• Small business and entrepreneurship
• Store format (including grocery, online, and farmers’ markets)
• Agribusiness
• Business strategy

Teaching

• HRSM 788 – Applied Research in Hospitality, Retail, and Sport Management (Graduate – USC)
• RETL 562 – Advanced Merchandise Management Strategies (Graduate - USC)
• RETL 487 – Retail Management Strategies (Capstone Undergraduate - USC)
• RETL 472 – Category Management (Undergraduate - USC)
• RETL 425 – Retail Shopper Analysis (Undergraduate - USC)
• RETL 351 – Small Business Organization and Operation (Undergraduate- USC)
• PSY 1005 – Psychology (Undergraduate – University of Aruba)
• FTS 2510 – International Management (Undergraduate – University of Aruba)

Peer-reviewed publications

Rosenbaum, M., Contreras Ramírez, G., Edwards, K., Kim, J., Campbell, J. M., and Bickle, M. (accepted August 2017). "The digitization of health care retailing." Journal of Research in Interactive Marketing.  

Sox, C., and Campbell, J. M. (accepted March 2017). "Virtually impossible: Assessing factors for technology acceptance within the meeting environment." Event Management.

Campbell, J. M., and Park, J. (2017). "Extending the resource-based view: Effects of strategic orientation toward community on small business performance." Journal of Retailing and Consumer Services, 34, 302-308.

Park, J., and Campbell, J. M. (2017). "SMEs' corporate citizenship: Collectivism, market orientation and reciprocity." Journal of Small Business & Entrepreneurship, 29(2), 120-139.

Sox, C. B., Kline, S. F., Crews, T. B., Strick, S. K., and Campbell, J. M. (2017). "Virtual and hybrid meetings: Gaining generational insight from industry experts." International Journal of Hospitality & Tourism Administration, 18(2), 133-170.

Sox, C., Campbell, J., Kline, S., Strick, S., and Crews, T. (2016). "Technology use within meetings: A generational perspective." Journal of Hospitality and Tourism Technology, 7(2), 158-181. 

Campbell, J. M., and Fairhurst, A. (2016). "Reducing the intention-to-behaviour gap for locally produced foods purchasing: The role of store, trust, and price." International Journal of Retail & Distribution Management, 44(5), 508-523.

Remar, D., Campbell, J., and DiPietro, R.B. (2016). "The impact of local food marketing on purchase decision and willingness to pay in a foodservice setting." Journal of Foodservice Business Research, 19(1), 89-108.

Campbell, J. M., and Park J. (2016). "Internal and external resources of competitive advantage for small business success: Validation across family ownership." International Journal of Entrepreneurship and Small Business, 27(4), 505-524.

Campbell, J. M., Martinelli, E., and Fairhurst, A. (2015). "Italian and U.S. consumers of local foods: An exploratory assessment of invariance." Journal of International Consumer Marketing, 27(4), 280-294.

Sox, C., Kline, S., Crews, T. Strick, S. and Campbell, J. (2015 – in press). Virtual and hybrid meetings: A mixed research synthesis of 2002 - 2012 research."  Journal of Hospitality and Tourism Research, DOI:10.1177/1096348015584437 05-05.

Campbell, J. (2014). "Cooperate or compete: The relationship of strategic orientation and firm performance for farmers' market vendors." Journal of Small Business and Entrepreneurship, 27(1), 27-42.

Campbell, J. M. and DiPietro, R. B. (2014). "Sign of the times: Testing consumer response to local food signage within a casual dining restaurant." Journal of Retailing and Consumer Services, 21(5), 812-823.

Campbell, J., DiPietro, R. B., and Remar, D. (2014). "Local foods in a university setting: Price consciousness, product involvement, price/quality inference and consumer's willingness-to-pay." International Journal of Hospitality Management, 42, 39-49.

DiPietro, R. B., and Campbell, J. (2014). "The influence of servicescape and local food attributes on pleasure and revisit intention in an upscale-casual dining restaurant." FIU Hospitality Review, 31(4), Article 1.

Campbell, J. M., and Fairhurst, A. (2014). "Billion dollar baby: Local foods and U.S. grocery." Journal of Food Products Marketing, 20(3), 215-228.

Campbell, J. M. (2013). "Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery." Journal of Retailing and Consumer Services, 20(3), 325-333.

Campbell, J. (2013). "Antecedents to purchase intentions for Hispanic consumers: a 'local' perspective." The International Review of Retail, Distribution, and Consumer Research, 23(4), 440-455.

Campbell, J. M., Line, N., Runyan, R., and Swinney, J. (2011). "The moderating effect of family ownership on firm performance: An examination of entrepreneurial orientation and social capital." Journal of Small Business Strategy, 21(2), 27-45.