2023 Archive

A photo of a border collie with its tongue out, panting.

Research looks at pet-based marketing strategies

May 25, 2023, Megan Sexton

Darla Moore School of Business marketing associate professor Xiaojing Yang along with researchers from the University of Massachusetts Lowell and Hong Kong Polytechnic University, examined the effects of pet exposure on consumers’ subsequent judgments and decisions, even in ads that are not focused on pet products. 

A linear grey geometric pattern with a linear hexagon as the focal point.

Saskia Coenen Snyder explores the role of Jews in the late 19th century diamond trade.

May 22, 2023, Q&A by Craig Brandhorst

In “A Brilliant Commodity” (Oxford University Press), USC history and Jewish studies professor Saskia Coenen Snyder explores the diamond trade of the late 19th century and the critical role played by Jews at every level of an emerging international commodity market.

Smokestacks by Thomas Cooper Library

Graduation with Leadership Distinction alumni look back on pathways to success

April 21, 2023, Hannah Cambre

The Center for Integrative and Experiential Learning is celebrating the Graduation with Leadership Distinction Program's tenth anniversary. Take a look at some of the earliest graduates with leadership distinction.

A very close shot of a USC nursing student with her hand on her stethescope.

Prisma Health makes key investment in SC nurses

April 20, 2023, Page Ivey

To combat South Carolina’s nursing shortage in the next few years will take a team effort, involving health care companies as well as universities who train the essential health care workers. Prisma Health is providing $5 million to five South Carolina schools, including USC Columbia and USC Upstate, which will receive $1.3 million each. The program also helps the next generation of South Carolina nurses understand their roles within a larger health care system.

A portrait of Sheila Johnson standing on the Horseshoe.

Renowned entrepreneur Sheila Johnson returns for second semester as executive-in-residence

February 24, 2023, Allen Wallace

As a partner and vice chairman of Monumental Sports and Entertainment, Sheila Johnson is the only African American woman with ownership in three professional sports teams. Students in the College of Hospitality, Retail and Sport Management are gaining unique insights from Johnson as she returns for a second semester to co-teach a class on leadership.